The Max Mara story began in 1951 when Achille Maramotti decided that he wanted to produce high-quality manufactured women’s clothing. The very first collection, a camel coat and a geranium red suit, incorporated the ideals of future production: essential and precise, clean cuts and decisive lines. French inspired designs, but reinvented through the lens of traditional Italian style.
In the sixties, Max Mara evolved the production techniques, and at the same time, the range of products: alongside the typically mannish broad double-breasted coats were small collections, which comprised elegant suits as well as more sporting lines.
Today, Max Mara is still synonymous with style, elegance and design. The Lisburn Road houses two Max Mara stores; Max Mara and Max Mara Weekend.